MHA ONE
A strategist presenting a marketing plan to a team

Strategy first. Then trafficyou can trace to revenue.

We work out where your growth should come from before spending a cent on it, then build it: content people read, rankings that last, and campaigns judged by the orders they bring in.

Overview

Marketing that answers to the margin.

A campaign can look brilliant in a dashboard and still lose money. We plan every channel backwards from what you can afford to pay for a customer.

Because we sell online ourselves, we know which reports matter and which ones flatter. You get fewer metrics, explained plainly, and a clear view of what we would do next and why.

A good fit if you…

  • are spending on ads but can’t tell what actually pays
  • want organic traffic that keeps working when the budget pauses
  • are entering a new country and need copy written for it, not translated
  • need a senior second opinion before committing budget

What’s included

Six disciplines, one plan.

We plan them together so content, search and ads support each other instead of competing for the same budget.

01

Strategy & consulting

An honest audit of where you are, what your competitors do well, and where the realistic growth is. Then a plan: which channels, in what order, with what budget and which targets.

  • Growth audit
  • Channel & budget plan
  • Market-entry advice
  • Pricing & offer review
02

Content

Product descriptions, landing pages, articles, emails and social posts written natively for each market, not translated from English at the last minute.

  • Product & category copy
  • Landing pages
  • Articles & guides
  • Email campaigns
  • Native English and French copy
03

SEO

Search work that lasts: a technically sound site, a structure built around what people in each country type into Google, and pages that deserve to rank.

  • Technical audit
  • Keyword research per country
  • Site structure
  • On-page optimisation
  • International SEO
04

Paid media

Campaigns on Google, Meta and TikTok, structured around products and margins, with budgets moved weekly towards what sells.

  • Google Search & Shopping
  • Performance Max
  • Meta & TikTok ads
  • Creative testing
05

Social media

A realistic posting plan, content that fits each platform, and community management that answers people instead of ignoring them.

  • Content calendar
  • Short-form video
  • Community management
06

Tracking & reporting

Accurate tracking is the foundation. We set it up properly, then report on orders, revenue, margin and cost per sale, every month, in plain language.

  • GA4 & tag setup
  • Conversion tracking
  • Margin-based dashboards
  • Monthly report & call

How we report

Four numbers,
not forty.

Our monthly report leads with the figures that decide whether marketing is working: orders, revenue, cost per sale and contribution margin. Everything else sits underneath, for when you want the detail.

Orders
From each channel
Revenue
Gross and after returns
Cost per sale
By channel and campaign
Margin
After ad spend
A marketer reviewing campaign results on a call
Monthly report, explained on a call

How it runs

Audit, plan,
launch, improve.

No long lock-in to get started: the audit and plan stand on their own, whether or not we run the work afterwards.

  1. 01

    Audit

    We review your site, tracking, past campaigns and competitors in each market you sell to.

    You getA written audit with priorities

  2. 02

    Plan

    We pick the channels, set budgets and targets, and agree what success looks like in numbers.

    You getA 90-day plan you sign off

  3. 03

    Launch

    We fix tracking, produce the content and set up campaigns, sharing each piece before it goes live.

    You getCampaigns and content live

  4. 04

    Improve

    We test, move budget towards what sells, and report every month with clear next steps.

    You getA monthly report and review call

Questions

About digital marketing.

Anything else? Send us a message. A person reads every one.

Who owns the ad accounts and data?

You do. Ad accounts, analytics and any content we produce are created in your name or transferred to you. If we stop working together, everything stays with you.

Is there a minimum ad budget?

It depends on the market and the channel. We will tell you during the audit what budget gives a fair test, and we won’t recommend spending less than that just to win the project.

Do you write in every market’s language?

We write English and French in-house. For Italian, German, Spanish and Portuguese we work with native-speaking writers and review everything before it goes live.

How long before SEO shows results?

Technical fixes can help within weeks; content and authority usually take several months to build. We set expectations in the plan, with milestones you can check.

Can we buy consulting only?

Yes. Some clients have an in-house team and use us for the audit, the plan and a monthly review.

Start a project

Want a straight
answer on your marketing?

Tell us where you sell and what you spend. We’ll tell you what we’d look at first.

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